The nation's third largest insurer is joining the ranks of the most progressive companies and promising its wage-based employees a livable income, while also investing in less-than-traditional benefits.
A startup health insurer trying to capitalize on digital services and simplicity is now offering members wearable devices and incentives for activity, another step in its bid to disrupt health insurance.
With many health information exchanges showing mixed success, the impetus to start digital patient data sharing is increasingly falling on payers. Some of Colorado's largest insurers are heeding the call.
Payers are cashing in on the mobile craze with apps to attract and ideally better serve customers. That can be a fraught pursuit, opening insurers to scrutiny and raising questions about the very experience they're trying to offer.